Honest ASO vs Wow Keywords
Both are lifetime-license ASO tools with MCP support. Wow Keywords is a desktop app focused on App Store keywords. Honest ASO is a web app that adds web SEO, AI answer tracking and alerts, and shows popularity only when Apple gives a number.
Facts about Wow Keywords come from wowkeywords.com, verified October 2026.
Side by side
| Topic | Wow Keywords | Honest ASO |
|---|---|---|
| Price | Wow Keywords$109 lifetime, rising $10 every 50 licenses | Honest ASO$79.99 lifetime for the first 200 licenses, then $99 |
| Platform | Wow KeywordsDesktop app for Mac, Windows in beta | Honest ASOWeb app. Mac app coming |
| Search volume | Wow KeywordsEstimated from ratings of matching apps | Honest ASOApple's popularity score when Apple has one, else a ceiling |
| Countries | Wow Keywords52, with localized keywords | Honest ASORanks and difficulty by country, popularity where Apple Ads reports it |
| Writes listings to App Store Connect | Wow KeywordsYes, never submits | Honest ASONo |
| Rank alerts | Wow KeywordsNone found on their site | Honest ASOIn the app, by email or webhook |
| Web SEO | Wow KeywordsNo | Honest ASOPage audit and Search Console |
| AI answer tracking | Wow KeywordsNo | Honest ASOClaude, ChatGPT, Perplexity and Gemini |
| MCP and AI | Wow KeywordsMCP, bring your own AI | Honest ASOMCP and REST API, bring your own AI key |
Where Wow Keywords is strong
- A native desktop app today, on Mac and Windows.
- Localized keywords in 52 countries.
- Writes your listing to App Store Connect for you, without submitting.
When Honest ASO fits better
- You want popularity numbers that come from Apple, not estimates.
- You also care about your website and about what AI assistants say.
- You want alerts when ranks drop or rivals move.
Questions
Why does Honest ASO not estimate search volume?
We tested a ratings-based estimate against Apple's own popularity. It matched poorly: a rank correlation of 0.16 for popular terms and -0.14 for niche ones. That was our own proxy, not Wow Keywords' exact formula.
Can I move from Wow Keywords?
There is no Wow Keywords import yet. You can paste your keywords, or import an Astro CSV if you use Astro.
Try it on your own keyword
Free, no signup. Pay once when you want more.