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What we measured about App Store search, with the numbers and how we got them.

  • 2 November 2026 · Jovain Chisholm

    Why no tool has real popularity for niche App Store keywords

    Apple only scores the top 500 search terms in each of 15 buckets per country. Niche keywords never appear, so any number a tool shows for them is an estimate.

  • 2 November 2026 · Jovain Chisholm

    Can autocomplete predict App Store popularity? We measured it

    We compared autocomplete signals with Apple's own popularity scores on 300 terms. Within popular terms the rank correlation was 0.21, within niche terms 0.31 at best.

  • 2 November 2026 · Jovain Chisholm

    Easy ASO keywords, measured: what we found for our own app

    We measured US App Store difficulty for ASO and SEO terms. The easiest were keyword rank tracker (23) and seo rank tracker (24). The top apps had 0 to 8 ratings.

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Jovain Chisholm · hello@honestaso.com

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