App Store keyword difficulty checker
Type a keyword. You get its difficulty, the live top 10, your app's rank and what people type next.
How the score works
Difficulty is a weighted sum of four parts, each from 0 to 100. It is the same formula the app uses.
- 55%
Top app strength
Ratings of the top 5 apps, weighted 5 to 1 by position, on a log scale.
- 20%
Exact name matches
Share of the top 10 whose name contains every word of the keyword.
- 15%
Competing apps
How many apps the App Store returns for the keyword, out of 200.
- 10%
Recently updated
Share of the top 10 updated in the last 120 days.
Questions
What is App Store keyword difficulty?
A score from 0 to 100 for how hard it is to reach the top 10 for a keyword. Under 55 is within reach for a new app. 75 and over means large apps hold the top spots.
Where does the data come from?
The live App Store search results for the keyword and country you pick, and App Store autocomplete for the keyword ideas. Results are cached for up to a day.
Why is there no search volume?
Apple does not publish search volume. Apple Ads gives a popularity score for the most searched terms only. Honest ASO shows that score when Apple has one, and a ceiling when it does not, instead of a guess.
Is it free?
Yes. The checker is free with no signup. Honest ASO tracks ranks over time, sends alerts and adds Apple's popularity score.
Want ranks tracked every day? See pricing