Easy ASO keywords, measured: what we found for our own app
· Jovain Chisholm
The easiest ASO and SEO terms we measured in the US App Store were keyword rank tracker (23), seo rank tracker (24) and app keyword (26). They are easy because almost no one competes: the top apps had 0 to 8 ratings, which also means few people search for them.
Why we looked
We needed an App Store name and subtitle for Honest ASO. So we ran our own tool on the terms people in our space might type, in the US store, in October 2026.
The easiest terms
| Keyword | Difficulty |
|---|---|
| keyword rank tracker | 23 |
| seo rank tracker | 24 |
| app keyword | 26 |
| aso rank tracker | 31 |
| aso tool | 31 |
| app rank tracker | 32 |
| seo audit | 32 |
All of these are under 55, the line where a new app can reach the top 10. The top apps for them had between 0 and 8 ratings.
Easy here also means small
No ASO, SEO or keyword term reached Apple's top 500 in 65 weeks of data. Low difficulty and almost no ratings point the same way: few people search for these terms. Ranking first for a term nobody types does not bring installs.
What we left out
- “ai search” scored 78. ChatGPT and Perplexity hold the top spots.
- “keyword planner” scored 41, but it came from Google suggestions, not the App Store, and the top result is Google Ads.
- Brand terms score high on popularity, such as chatgpt at 93 and testflight at 68, but you cannot use other brands in your metadata.
What we picked
The name “Honest ASO: App Rank Tracker” and the subtitle “SEO Audit & Keyword Tool”. Together they cover app rank tracker, aso rank tracker, seo audit and keyword tool. Check your own terms with the free keyword checker.